BACKWARDS

Why the Trading Industry Sells Faith Without Works

What If Everything You’ve Been Taught About Trading Is Backwards? 

“Learning to trade is easy. The challenge is developing the right mindset.”

A promotional image for a book titled "Backwards" by Jeffery Herring, displayed on a computer and a mobile device. The background depicts a person walking down a road with cityscape and stormy sky. The ad promotes a free introduction chapter, hardcover, collector's edition, and Kindle versions, with a preorder option for Christmas 2026. Features include secure checkout, worldwide shipping, and satisfaction guarantee.

Backwards is the true story of Jeffery Herring, who started painting signs at sixteen. He didn’t stop reinventing himself for the next fifty years. Insurance. Resort sales. A cancer diagnosis that nearly broke his family. A trading loss that cost him nearly everything. A country he never planned to call home. Along the way, he learned the one lesson the trading industry never teaches: discipline comes before strategy. In the stock market and in real life.

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Collector’s Edition
Only 100 Signed & Hand-Numbered Hardcover Copies Available.

While you wait for Backwards to arrive, read Backwards: Before the Book. It gives you an early look at the argument, the story, and the ideas behind the full book.

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About the Author

Promotional image for Market Mindset University featuring Jeffery Herring, founder. Shows him at a desk with multiple computer screens displaying stock trading graphs, and two background figures celebrating. Text promotes trading experience and discipline.

Jeffery Herring is the founder of Market Mindset University and the author of Backwards. After decades of success across multiple professions, he discovered that trading was the only skill he had ever tried to learn without practicing first. That realization — and the price he paid for it — became the foundation for both this book and the Market Mindset University course.

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  • — Damon Brabson ⭐⭐⭐⭐⭐​​​​​​​​​​​​​​​​

    I thoroughly enjoyed from beginning to end, Jeffery Herring's writings in " Backwards, Before the Book. " The in depth details, I feel has a strong indication of an "Authentic human touch." Life's personal experience is a beacon for growth and to be shared, is a blessing.